While the likes of Arjun Kapoor, Varun Dhawan, Sidharth Malhotra are
on hoardings, TV, and magazines selling everything from clothes, colas
and cars, Shahid Kapoor has not done endorsements in a while.
The
Haider actor explains why the sudden full stop, "I have
become a little selective. I think I have done work for ten years. I
did some right things, and some wrong things. Now it's been a very
different start -- and its very weird -- because exactly ten years later
it's like a round two has started, so it's a new phase in my career. I
am very happy that the last two decisions that I took have gone right. I
have a very good set of people around me and an amazing team that are
helping me take better decisions rather than stupid actor decisions
which we all tend to take. So now is the time where that period of
growth has started. It's a new direction and everything is going to be
afresh because I feel I am a new person today than what I was and I
think that will reflect in every part in what I do. film or ad."
While most top actors are now producing films, he has stayed away
from it, choosing to purely act. He explains, "I want to produce films. I
want to because I am doing that as an actor, I am choosing to support
and participate in films which I believe should be big.
Haider was
one such example which worked for me. Mausam was an example which
didn't work for me but it was the same thought. It was pretty much the
same. I really believe a film like this should be made and so I want to
participate in it and support it, so that's something I want to do and I
am doing that as an actor anyway."
Argue that producing a film is different from being part of a film
just to ensure it gets made, especially when it comes to sharing the
profits. He counters, "I was a 33% partner in
Haider. We are
all equal partners - Me and Vishal Sir and UTV - but that's also because
we didn't want to burden the film with our cost. If we had burdened it
with our complete fees, then it would have become too expensive a film
and we would never be able to make as honest a film. Then we would have
had to put two songs and people would have convinced us that 'abhi dekho
aapko yeh karna padega.' As for making money...that is really something
which happens eventually. I have seen that in the biggest stars in this
country. They have never run after money. They have always made career
decisions which are going to take them forward and money has been a
byproduct of that. I can go dance at a show, I can do an endorsement,
make an appearance and make money, so there are various ways to make
money.'
One of the benefits of being a producer is to fudge figures. Most
top actors add crores to their collections to make their films seem like
bigger hits, save Salman. He laughs, "Have you seen the business
Salman's films do? He doesn't have to fudge figures. Not everybody does
it, but a lot of people. I have never fudged my figures even now when
people have asked me to. Why do it? No point, people know, industry
knows, you know. Eventually everybody gets to know it's very
embarrassing."
Source: http://www.dnaindia.com/entertainment/report-i-have-become-selective-shahid-kapoor-2036653